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Fast Food Insights January 06 2025

Burger King Partners with Hachidaime Gihey for Kyoto Whopper

Burger King Japan is teaming up with Hachidaime Gihey, a renowned Kyoto rice shop, to launch the innovative Kyoto Whopper, featuring a unique “special rice patty”. Developed collaboratively, this creation highlights the influence of Japanese culinary traditions on Burger King’s menu. The partnership is a nod to local tastes while showcasing Burger King’s willingness to experiment with new concepts by partnering with local business. 

Why it matters: Reinforces Burger King’s strategy to integrate local flavors and appeal to the Japanese market.

Key insight: It’s a move that balances tradition with fast-food convenience, attracting both food enthusiasts and everyday customers.

Sources:

Japanese Press Release

Hachidaime Gihey Website

Subway Competes in Value Meal Market with New Offer

In a bid to regain momentum in the highly competitive fast-food landscape, Subway has introduced a “Meal of the Day” deal priced at $6.99. This offer includes a 6-inch sub, two cookies or a bag of chips, and a small fountain drink. By emphasizing affordability, Subway aims to lure budget-conscious diners back to its stores amidst competition from industry giants like McDonald’s.

Why it matters: Demonstrates Subway’s re-entry into value pricing, a critical battleground for fast food brands.

Strategic takeaway: The deal could attract foot traffic and increase in-store purchases, a key metric for struggling QSR chains.

Sources:

Subway Press Release

MSN Article

McDonald’s Rolls Back DEI Initiatives

Facing mounting pressure to cut back on diversity, equity, and inclusion (DEI) initiatives, McDonald’s has scaled down its DEI practices, particularly at its headquarters. While the company insists this change will not significantly impact its internal diversity, it reflects broader industry trends to avoid costly legal battles and regulatory scrutiny without compromising workforce inclusivity.

Why it matters: Reflects the growing tension between DEI advocates and conservative critics of corporate diversity efforts.

Industry perspective: Indicates a pragmatic shift as companies recalibrate DEI commitments to mitigate risks without alienating employees.

Sources:

Reuters

AP News

Restaurant Business names  Kevin Hochman CEO as 2025 Restaurant Leader

RB named Brinker International (NYSE: EAT) CEO Kevin Hochman as 2025 restaurant leader. He has background in KFC and Proctor & Gamble. Owner of Chilli’s, Marino’s and It’s Just Wings (virtual brand) Brinker is up ~240% in one year. 

Source:

Restaurant Business Online

ICR Conference is next week from Jan 13 to 15

One the must go to event for someone who wants to understand consumer trends. Source:

ICR Conference